Many business owners have entered into the online sector to increase their profits. This, some some, may be new, intimidating, and and a bit overwhelming. For all of you online store owners who are facing this challenge, I’ve put together 5 quick tips of highly effective eCommerce stores to get you started. Have a look!
1. Think like a consumer, and put your products in more than one category. The online businesses that make their goods and services easy to find reap rewards in two ways: People purchase more and they experience greater overall satisfaction with the Web site. Consider up sell and cross sell opportunities by offering products that make logical sense together. If you sell paintings and frames, show the frames that best complement the paintings. If you sell a line of products that have a wide range of prices, show the progression from the least expensive to the most expensive. Customers may choose to purchase the higher priced items if they’re presented as options. eCommerce is a great channel to implement direct marketing strategies to your consumers. Get in their heads!
2. Keep it simple. Many people cite overly complicated navigation or too many pages in the purchase path as reasons they don’t complete their online sale or abandon their shopping cart. Successful eCommerce sites simplify the checkout process and display clear pricing and shipping information. They also post clear return policies and access to customer service. Putting your brick and mortar store’s phone number in a visible place on your Web site is a good idea. Studies suggest that consumers feel more confident knowing you’re just a phone call away if they have a question or if there’s a problem with their order.
3. A picture really is worth a thousand words, so use photos of your products and go easy on the text. Online usability studies suggest that people do not read; they scan. It’s 25% harder to read on the Web, so keep these guidelines in mind for optimum readability: Headlines should be 8 words or less, shoot for 9-12 words on a line (people don’t want to read across the entire screen), keep sentences short (15-20 words) and try to keep summaries under 30 words and hold paragraphs to 40-70 words. In this way you can maintain compelling product descriptions alongside your product offerings.
4. Market your site once it’s live. It’s not enough to just build a Web site. You need to make an effort to market and promote your Web site to new and existing customers. Collect email addresses on your site to help you keep in touch with customers and consider creating a newsletter. Seek links from other sites that complement yours. Optimize your site’s content for relevance and submit it to the major search engines. With ProStore, you’ve got an incredible built-in marketing opportunity in that you can promote your products to millions of eBay customers. Take advantage of this capability to reach a whole new set of customers.
5. Make payment processing easy and cost effective. Online shoppers need a way to give you money online. That’s easy these days. Finding a reputable and trustworthy merchant processing company that won’t take advantage of a new online business, might not be so easy. You can accept credit card payments with either a PayPal account or an online merchant account. PayPal is ideal for anyone trying out the eCommerce waters since there’s less of an upfront commitment and minimal information is needed to start up, but you will end up paying more per transaction than you should. If you know from the beginning you’re going to have strong sales and lots of online transactions each month, you may want to consider setting up an online merchant account. The thing to note about PayPal is that both the buyer and the seller need a PayPal account, but that’s hardly a barrier to entry since it is relatively easy to set up a PayPal account. In the short term, PayPal is a fine solution, however, more established companies will lower costs with a merchant account through a reputable merchant services company.
What is eCommerce?
eCommerce stands for electronic commerce. This is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. eCommerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices, social media, and telephones as well.
eCommerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of business transactions. This is an effective and efficient way of communicating within an organization and one of the most effective and useful ways of conducting business.